I had been hanging out at this new cafè for 3 days straight. Had been almost a year working with Mocha, had taken quite a few trips, and had researched quite a bit on cafè cultures across the cities I had traveled to. So when I sat down on that single couch, under the Fire & Ice poem reading the book Asura, I had strongly felt that this place had the vibes that I'd wanna stay with. Also, had the potential to be different than all the other cafès of the city.
The 4th day, it was only accidentally, that I learned about Mitti looking for a social media manager. But I think it wasn't purely accidental. It was serendipitous. I kinda invited Mitti in my life. And totally walked the red carpet into this experience myself.
I was on board after 20 days of its opening. The inception of branding had just begun. Since then, it's been a journey of almost two and a half years with Mitti. Very quietly, it became the thing I would wake up looking forward to every morning.
I love everything about it - the logo, the menu, the food, the culture, the people I met via it, the concept, the chai, and the space it gave me to experiment and learn.
From thoughts and social media concepts to design and communication branding, from menu development and events to chilling with regulars and all the third party dealings, from events ranging from Improv Music eve to Writers' Jam, from me taking over the mic to me crying on the center table :P, from me assisting on shoots to me creating a social media presence that became the talk of the town — I've been so invested that it feels like my baby!
Gave it my blood and sweat, my soul and heart and I love — absolutely LOVE — how Mitti reflects all of it.
This project will forever be close to my heart. Now as I wind this up, I can only think of how I shaped it, and also, how it shaped me.
Creating this brand has been a crazy energy ride – an overwhelming rollercoaster, my personal creative space and also, an absolute pleasure.
Logging out.
I love everything about it - the logo, the menu, the food, the culture, the people I met via it, the concept, the chai, and the space it gave me to experiment and learn.
From thoughts and social media concepts to design and communication branding, from menu development and events to chilling with regulars and all the third party dealings, from events ranging from Improv Music eve to Writers' Jam, from me taking over the mic to me crying on the center table :P, from me assisting on shoots to me creating a social media presence that became the talk of the town — I've been so invested that it feels like my baby!
Gave it my blood and sweat, my soul and heart and I love — absolutely LOVE — how Mitti reflects all of it.
This project will forever be close to my heart. Now as I wind this up, I can only think of how I shaped it, and also, how it shaped me.
Creating this brand has been a crazy energy ride – an overwhelming rollercoaster, my personal creative space and also, an absolute pleasure.
Logging out.
(Check out my social media branding work, campaigns, ideas here @mitticafe)
